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Single-use plastic in a finite world.
It’s true that plastic can be turned into almost anything; it's cheap, it's convenient, and it dominates the landscape of our consumer lives,but have we thought about the impact of it's enormity?
Plastics are cheap, lightweight and easily molded into consumer products, and have been in heavy production since the 1960’s, virtually transforming consumer behaviour. Single use plastic food containers now dominate the marketplace, and we have become accustomed to the idea that single use is just a part of a normal life.
Plastic food containers are a 300 billion dollar market, and most of that is for single use bags, wrappers and rigid containers. In the US alone, over 500 million throw away straws are used every day and the plastic pouch now holds everything, from coffee, to laundry soap, and even kids toys.
This has lead to a massive environmental crisis, with bags, bottles lids, straws and wraps decimating our ocean ecology.
It is said that there will be more plastic than fish in the ocean by 2050, which would be a total disaster.
Our plastic waste, once into the ocean, starts to break down and secrete odours that attract birds, and fish.
The Ocean is the birthplace of life on this planet, and all terrestrial life relies on a healthy Ocean for the majority of our oxygen; just imagine living with 70% of our oxygen gone. The Ocean is suffering due to plastic waste, and all of humanity will share this suffering if we don't stop.
My family has witnessed the rise of single use plastics around the world; from the liquado stands of Guatemala to the street food stands of Bangkok,.it’s the same problem the world over.
We have treated the ocean like a plastic dump and it has to stop, and the easiest way we have found to have a personal, immediate impact, is to stop using single use plastics as much as we can, which is why we created LUUMI!
